Unleashing the Power of the Marketing Trifecta: Logo, Brand and Message
We are all in the business of sales. Selling ourselves to a future employer; selling an idea to a potential investor even selling the idea of making a donation to a charitable organization. Understanding how logo, brand and messaging work together will help you effectively market yourself, your business and your ideas.
Graphic Designer and logo specialist, Amber Albergottie along with WIN Marketing Director Yolanda Albergottie will take you through a fun interactive presentation where you’ll learn the differences between these three important components and how they work together.
Amber will walk you through the process of logo creation; identifying excellent examples as well as some epic fails. She’ll explain the importance of having a brand as well as identify how to answer some key questions when deciding on your brand.
Yolanda will lead you through the why, the how and the importance of effectively and consistently messaging your brand both personally and professionally. She’ll demonstrate how successful implementation leads to better results in personal and professional relationships.
Gain the knowledge and confidence you need to unleash the power.
About the Mother/Daughter Dynamic Duo
Amber Albergottie, Principle at Albergottie Creative, holds a BFA from Cleveland Institute of Art in Graphic Design. Amber aka the “logo specialist,” works with clients to create distinguishable logos which not only pop, but also convey brand identity. Clients include Action Coach NEO, NatureVation, W. J. Gordon and Associates. And most recently, WIN Cleveland.
Yolanda Albergottie, Store Manager/Corporate Gift Basket Consultant, ChucksFine Wines, holds a BA in Women’s Studies, Ohio Wesleyan University. Yolanda currently handles social media marketing for Chuck’s Fine Wines, WIN Cleveland and business coach and author Anthony J. Stastny.
Join us at the beautiful InterContinental Hotel, our hostess and sponsor, for this valuable program on Friday May 18th!
FREE VALET PARKING
IS GENEROUSLY PROVIDED BY
THE INTERCONTINENTAL CLEVELAND HOTEL!
WINCleveland Monthly Downtown Meeting
Informal Networking begins at 7:45am;
Meeting starts promptly at 8:00am.