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  • August 31, 2020 8:41 AM | Yolanda Albergottie (Administrator)

    We all know that failure is a part of life. How many successful people do you know who haven’t failed along the way? Probably none. The most successful people speak about the mistakes they’ve made on their path to success. More importantly is not only learning from them but owning the errors.

    None of us is perfect; but all of us can be honest. People expect honesty.  Whatever the mistakes are or how they happened, be honest if it falls under your purview. As a business owner, you

    are presenting a business vision and image. Having the state of mind to practice honesty throughout your career reinforces the impact you have on your clients. Honesty shows integrity; integrity begets trust; trust goes a long way.

    Owning a mistake may also help solve the problem. If you understand how it happened, you’re ahead of the game. Do you ever notice the look on dog or cat’s face when something has broken or they’ve left a room in the state of havoc? You can almost hear them say, “I didn’t do it!” And your thought response is, “Really?” Whether you’ve dropped the ball, your inventory is low, you’ve forgotten a call, or a supplier didn’t deliver – simply own it. Upfront. Stalling looks like a cover-up.

    I recently saw a typo on a slide during my own live presentation. Oh – the humiliation I felt. Not because a typo is such a huge deal to anyone. But in my profession – editing and proofreading – it’s akin to a celebrity chef on TV forgetting a key ingredient. Wait – I have seen that! Thankfully, two

    people wrote me afterward and lessened the impact I felt, and I was grateful. Recently, I noticed a post on LinkedIn by a writer, editor, proofreader and professor of English who had the word ‘committee’ instead of ‘committed.’ That sure changed the meaning of her sentence. So it happens to everyone. Even the best.

    Admitting a mistake, being honest about it, and taking responsibility – great character traits. They also make you relatable to others; seeing how you quickly resolve the issue gains respect and trust. By claiming your errors, you get the bonus of endearing your clients and customers to you.


    Trina Gigax, Freelance Copyeditor and Proofreader

    Fresh Eyes Reading llc, , trina@FreshEyesReading.com


  • August 03, 2020 1:40 PM | Yolanda Albergottie (Administrator)

    Many people think writing a blog is not much more than writing your thoughts. It's viewed as a sort of free, creative writing that you "blah, blah, blah," write whatever comes to mind. And many people write their blogs in that manner. Blogs are for your readers, not for you and what you want to write.

    A good blog will have the markings of time spent planning it, purpose, structure, and a theme. Your first consideration should be purpose. Why are you writing it? Are you solving a problem? Are you answering questions your audience may have? Is it informational or educational? Is it a story? Consider these elements before writing to greatly improve your blog.

    Sites like Quora.com, Reddit.com and YouTube are sources for determining what your audience would like to know. At these places, you can search your topic or area of interest and learn what is trending on people’s minds.

    Readers are busy people – they work, they may have required reading, or they may be running a company.

    • Be sure your blog is catchy and memorable
    • Write content that is scannable*
    • Use format, white space and visual appearance for interest *meaning, they can scan it and grasp salient information.

    A great picture is always an eye-catcher. Unsplash.com, Pixabay.com and Pexels.com are wonderful, free resources for photos. Headlines or subheadings help break up the body.

    Consider using a different font, bold or italics for special words or phrases you would like to stand out. Change sentence length. Be sure to include a few short, punchy sentences to grab attention. End with a Call to Action (follow me, share, question, reply) and include your contact information. If you have a website, steer your reader to it for more information.

    Hemingwayapp.com is a great source to copy and paste your content. It tells you in color coding which sentences are difficult to read or if you used too many adverbs. Hope these tips help. Happy blogging.

    Trina Gigax, WIN Cleveland Blog Editor

     Fresh Eyes Reading

  • March 30, 2020 12:20 PM | Yolanda Albergottie (Administrator)

    Crazy times we’re living in right now! On more than one occasion I woke up this week thinking I’m living in the twilight zone. But I’m not. We’re not. This is really happening.

    Like it or not, my life, our lives are turned upside down and will remain so into the unforeseeable future.

    So, it’s about survival, or is it?

    The Gloria Gayner song, “I Will Survive” has been the anthem of emancipation for many a woman scorned. The lyrics speak of overcoming, no matter what.

    “It took all the strength I had not to fall apart
    Kept trying hard to mend the pieces of my broken heart
    And I spent oh-so many nights just feeling sorry for myself
    I used to cry, But now I hold my head up high”

    A lover of words, I looked up the definition of survive and here’s the first entry: “the state or fact of continuing to live or exist, typically in spite of an accident, ordeal, or difficult circumstances.”1 Sounds noble and right and true doesn’t it? Having gone through some dreadful, horrific ordeal that turns you, flips you around and around to find yourself standing upright.  What’s not to be applauded, heralded? It’s not only good, it’s outstanding. 

    The second entry: “An object or practice that has continued to exist from an earlier time.”2 On the surface it seems equally commendable. Withstanding the test of time, what’s not to be admired about that? 

    Back in my days as a personal trainer I spent a ton of time at the gym. Great people watching.  One guy in particular, amazed me. He came in daily, like clockwork with his set routine; heavy, upper body. Pumping it out hard he’d hit arms, shoulders, chest, back. Day in day out, rain or shine same thing. It wasn’t that his workout was spectacular it wasn’t. I admired his tenacity. In he’d come, up the elevator from the lobby to the second level to hit the machines and bust out his work out.

    Most members took the stairs to the second floor and considered it part of their work out, but not him. He always took the elevator. Understandably so, he was wheelchair bound.

    If anyone ever had a legit excuse not to work out, it’s this guy. Think about it, he had to maneuver himself from his house to his car, to the gym, up to the second floor then to each of the machines all without the use of his legs.

    An example of someone who is not merely continuing to live or exist despite the accident, ordeal, or difficult circumstance, here is the poster child for someone who is thriving.

    Dictionary time. First entry definition for thrive: “grow or develop well or vigorously.”3 Second entry: “prosper; flourish”4.

    I believe we are meant to thrive, not merely survive. We are meant to grow, develop vigorously, prosper and flourish regardless the circumstance. 

    Time is the great equalizer and the most precious currency on earth. No matter who we are, what we look like, where we live, our level of education or financial achievement, we all get twenty-four hours.

    Our current COVID-19 situation gives us an opportunity to reevaluate. How will you use this time?

    Will you over purchase and hoard resources for your personal consumption? Or will you seek ways to give your time and abundance of resources for the benefit of others?

    Will you hunker down in survival mode binge watching Netflix gorging on junk food? Or will you pick up a new hobby, take an online course or write a book?  

    When this pandemic is over will you go back to existing the same as before, or will you emerge a newer, better version of yourself?

    Will you choose to merely survive, or will you thrive?

    Yolanda Albergottie is the Director of Marketing and Downtown Expansion for WIN (Women In Networking) Cleveland and the Market Development Manager for BNI© (Business Network International)NE Ohio.  Passionate about helping business owners grow through education and connections, she uses her company Local Network Connections LLC to provide mentoring, training and education. yolanda@localnetworkconnections.com

    Check out her podcast: Five Easy Things the Podcast for more actionable tips and advice for how to live your best life.

    Sources: 1-4, Lexico.com


  • March 01, 2020 4:28 PM | Yolanda Albergottie (Administrator)


    Whether you are at a networking event or meeting someone for the first time, you have about 60 seconds (that’s why it’s called an elevator pitch) to make an impression. You don’t just want to be memorable; you want to be unforgettable! Most people spend very little time thinking about and crafting their personal introduction. That is an amateur move, and not only can others tell when you are winging it, your credibility and professionalism slip down a notch or two every time do.

    Be prepared

    So, what do you do? It’s a common question at any networking or social gathering. The most common response is to recite your job title and what you do. As you begin your recitation the listener hears what Charlie Brown hears when adults speak: blah, blah gibberish. Please realize when you take this common approach you will get common results. Why settle for ordinary whenextraordinary is easily attainable?  Take your elevator speech from lame to kick-ass in five easy steps.

    Establish Good Rapport
    1. Make eye contact, smile and stand tall! Taking ownership of the space you inhabit is a quick and easy way to create rapport and establish an aura of authority and power.

    Identify Yourself as a Problem Solver
    2. Lead with the problem you solve not your title or profession.  When asked “So what do you do, craft a response that speaks to the problem you solve or the results you produce rather than your job title.

    Keep It Fresh
    3. Prepare several different versions. Choose one or two results you produce or problems you solve then create several different versions of your speech which can be used in a wide variety of business, personal or social settings. Also vary lengths from 30 to 60 seconds.
    Including a story regarding results your product or service gave to one of your clients makes your pitch golden!

    Perfect Practice Makes Perfect
    4. Practice, practice, practice and use a timer. Your delivery must be polished and roll off your tongue with ease. Practice until it becomes second nature and you feel comfortable responding in several different scenarios. When attending a networking event where you have an opportunity to address the room, always stay within your allotted time. When the bell goes off, be respectful and finish up promptly. If you continue to drone on more than 1 or 2 additional seconds, people stop listening and begin to wonder why you are still talking.

    Always Have a CTA
    5. Always finish with a call to action CTA. This should never be a sales pitch. An invitation to get together for coffee or attend another networking event works well when you are in a one on one situation. It will get you much farther than a mini sales presentation. The exception, when you are at a referral-based networking event. Most provide you an opportunity to address the entire room so take full advantage. Be specific. Ask for an introduction or referral to your ideal client.

    Need more help crafting your elevator speech? Click here I’ll send my free “Kick-ass Elevator Speech Framework” with details and examples.

    Yolanda Albergottie is the Director of Marketing and Downtown Expansion for WIN (Women In Networking) Cleveland and the Market Development Manager for BNI© (Business Network International) NE Ohio.  Passionate about helping business owners grow through education and connections, she uses her company Local Network Connections LLC to provide mentoring, training and education.  yolanda@localnetworkconnections.com

    Check out her podcast: Five Easy Things the Podcast for more actionable tips and advice for how to live your best life.



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