Designed to appeal to nerds and non-techies alike, this talk focuses on the strategy that goes into building successful websites. This fun and informative presentation compares the qualities of good versus bad websites, explains who your two distinctly different audiences are (and why you must talk to both), common mistakes, pet peeves, website and SEO myths, the steps for planning and building a successful website, and finally, how the Covid-19 pandemic has changed online behaviors. You will learn to:
1. Identify and address problems with their (or others') existing websites
2. Understand the steps for planning and building a successful website
3. Explain to their marketing teams and/or website developers why they want specific things fixed or added to their websites.
About Our Speaker:
Heather Drago is the founder and Chief Strategist at Clever Girl Marketing, a Cleveland-area full-service marketing agency that specializes in creating smart, strategic and beautiful websites for businesses and nonprofits. She has this whole left brain/right brain thing going on, which enables her to combine a fine arts education with more than 25 years of practical experience to create marketing strategies and campaigns for a wide variety of clients. As principal of the company, Heather handles Clever Girl day-to-day operations, leads strategy development, manages deployment, and is very often a hands-on member of project teams.
Free for members $20 for non-members
Location: Rockside Square, 6155 Rockside Rd Bldg.#1, Lower-Level Conference Rm. Independence, OH 44131
FREE parking, coffee, and pastries provided.
Don't forget to bring your donations for our charity:
Yana Solomonik, Reliance First Capitol
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