building businessby building relationships
Sales isn’t about convincing, persuading, or coercing. It really isn’t about sharing every great thing about your product or service. Sales is about discovery.Discovery is possible in every aspect of the sales process and yields better, longer term results. Always Be Curious has replaced Always Be Closing as the new standard for making meaningful connections and obtaining profitable business. Learning is more enjoyable than telling for everyone involved! In this program, we explore the different sales mindsets-- including why they work or don’t work. Attendees will learn how to use discovery in every aspect of the selling process. Anyone who doesn’t like to sell, the feeling of being salesy, or talking about themselves will LOVE the concepts and strategies shared during this program. LEARNING OBJECTIVES Why selling doesn’t work What buyers really want, and how to give it to them How to use discovery when networking How to use discovery when prospecting Better questions to ask during a sales appointment
Sales isn’t about convincing, persuading, or coercing. It really isn’t about sharing every great thing about your product or service. Sales is about discovery.
Learning is more enjoyable than telling for everyone involved! In this program, we explore the different sales mindsets-- including why they work or don’t work. Attendees will learn how to use discovery in every aspect of the selling process. Anyone who doesn’t like to sell, the feeling of being salesy, or talking about themselves will LOVE the concepts and strategies shared during this program.
Why selling doesn’t work What buyers really want, and how to give it to them How to use discovery when networking How to use discovery when prospecting Better questions to ask during a sales appointment
About our speaker: Diane Helbig Diane Helbig is a business advisor, trainer, award-winning author, speaker, and podcast host. As president of Helbig Enterprises, Diane helps businesses and organizations operate more constructively and profitably. Diane is passionate about guiding business professionals through the challenges of planning and growing a business with expertise based on over 20 years of business leadership and sales experience. Diane is the author of Succeed Without Selling, Lemonade Stand Selling, and Expert Insights, and is the host of Accelerate Your Business Growth podcast. Diane is a member of the NAWBO Cleveland Board of Directors, and the Women’s Journal Advisory Board.
About our speaker: Diane Helbig
Diane Helbig is a business advisor, trainer, award-winning author, speaker, and podcast host. As president of Helbig Enterprises, Diane helps businesses and organizations operate more constructively and profitably. Diane is passionate about guiding business professionals through the challenges of planning and growing a business with expertise based on over 20 years of business leadership and sales experience. Diane is the author of Succeed Without Selling, Lemonade Stand Selling, and Expert Insights, and is the host of Accelerate Your Business Growth podcast. Diane is a member of the NAWBO Cleveland Board of Directors, and the Women’s Journal Advisory Board.
Free for ALL- Walk-ins no longer accepted. Please reserve your seat today by registering online.
$25 lunch buffet is available including vegetarian, vegan and gluten free options. Lunches must be selected and pre-paid before the meeting. Please order online when you register.
LOCLE Box is WIN's In Kind sponsor for our 2025 speaker series. LOCLE Box provides uniquely styled gift boxes of local artisan goods.
Special thanks to our 2026 Annual Event Sponsors
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